Privacy Policy

1. Introduction

Welcome to Puglia Bike Experience (“we”, “our”, “us”, "the company").
We are committed to protecting your personal data and ensuring full compliance with the General Data Protection Regulation (GDPR – EU Regulation 2016/679) and the Italian Privacy Code (Legislative Decree 196/2003, as amended).

This Privacy Policy explains what personal data we collect, how we use it, and what rights you have as a user.

2. Data Controller

The Data Controller for this website and all related services is:

Puglia Bike Experience
Email: pugliabikeexperience@gmail.com

3. Personal Data We Collect

We may collect the following categories of data:

a. Data you provide directly

Name and surname
Email address
Phone number
Payment details (processed securely through third-party payment providers)
Information sent via contact forms or booking requests

b. Technical and browsing data

Collected automatically when you visit the website:

IP address
Device information
Browser type
Pages visited and browsing behavior
Cookies and tracking technologies (see Cookie Policy)

c. Marketing and analytics data:

Interactions with our ads
Conversion data
User behavior tracking via Google Analytics, Google Ads, and Meta Ads

4. Legal Basis for Processing

We process personal data based on the following GDPR legal grounds:

Contract performance: to handle bookings and provide our services
Legitimate interest: to improve our website, prevent fraud, and manage operations
Consent: for marketing, analytics, and non-essential cookies
Legal obligation: for accounting and compliance purposes

5. How We Use Your Data

We use your personal data for:

Processing bookings and payments
Providing customer support
Sending service-related communications
Improving website performance and user experience
Analytics (Google Analytics)
Advertising and remarketing (Google Ads, Meta Ads)
Email and marketing communication — only with your consent

6. Data Sharing

We do not sell or rent your personal data.

We may share your data with trusted third parties only as needed for our operations, including:

Payment processors
Hosting and email service providers
Analytics platforms (Google Analytics)
Advertising platforms (Google Ads, Meta Ads)
Technical service providers (e.g., Elfsight widgets, Tag Manager)

All third-party providers act as “Data Processors” under GDPR and follow strict data protection standards.

7. Data Retention

We retain personal data only as long as necessary for:

Fulfilling bookings
Customer service
Legal and tax requirements
Marketing (until you withdraw consent)

Users can request data deletion at any time by contacting: pugliabikeexperience@gmail.com

8. International Data Transfers

Some service providers (such as Google and Meta) may process data outside the EU.
Whenever this occurs, data is transferred following GDPR safeguards, such as:

EU Standard Contractual Clauses (SCCs)

Adequacy decisions

9. Your Rights Under GDPR

You have the following rights:

Right of access to your data
Right to rectification of inaccurate data
Right to erasure (“right to be forgotten”)
Right to restrict processing
Right to data portability
Right to object to processing
Right to withdraw consent at any time
Right to lodge a complaint with the Italian Data Protection Authority (Garante Privacy)

To exercise your rights, contact us at: pugliabikeexperience@gmail.com

10. Cookies

We use cookies for:

Essential website functionality
Analytics (Google Analytics)
Advertising and remarketing (Google Ads, Meta Ads)
Widgets and integrations (e.g., Elfsight)
For full details, see our Cookie Policy.

11. Security

We implement appropriate technical and organizational measures to protect your data against:

Unauthorized access
Loss
Alteration
Disclosure

12. Updates to This Policy

We may update this Privacy Policy occasionally to reflect legal or operational changes.
The most recent version will always be available on this page.

Privacy Policy

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